{"id":4166,"date":"2021-08-16T20:19:00","date_gmt":"2021-08-16T13:19:00","guid":{"rendered":"https:\/\/mkimia.fst.unair.ac.id\/tangbuje-digital-marketing-and-smart-packaging-innovation-created-by-unair-chemistry-students-to-help-the-madura-salt-community\/"},"modified":"2024-06-29T21:21:08","modified_gmt":"2024-06-29T14:21:08","slug":"tangbuje-digital-marketing-and-smart-packaging-innovation-created-by-unair-chemistry-students-to-help-the-madura-salt-community","status":"publish","type":"post","link":"https:\/\/mkimia.fst.unair.ac.id\/en\/tangbuje-digital-marketing-and-smart-packaging-innovation-created-by-unair-chemistry-students-to-help-the-madura-salt-community\/","title":{"rendered":"Tangbuje Digital Marketing and Smart Packaging Innovation created by UNAIR Chemistry Students to help the Madura Salt Community"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4166\" class=\"elementor elementor-4166 elementor-3521\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73838301 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"73838301\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-682608f8\" data-id=\"682608f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19a9647e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"19a9647e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tangbuje Digital Marketing and Smart Packaging Innovation created by UNAIR Chemistry Students to help the Madura Salt Community<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9fbe52 elementor-widget elementor-widget-post-info\" data-id=\"4b9fbe52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-734f236 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/mkimia.fst.unair.ac.id\/en\/author\/editor1\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tEditor Satu\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5f053c5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/mkimia.fst.unair.ac.id\/en\/2021\/08\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 16, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3212fb9a elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3212fb9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/TANGBUJE-5.png\" class=\"attachment-full size-full wp-image-3527\" alt=\"\" srcset=\"https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/TANGBUJE-5.png 1600w, https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/TANGBUJE-5-300x169.png 300w, https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/TANGBUJE-5-1024x576.png 1024w, https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/TANGBUJE-5-768x432.png 768w, https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/TANGBUJE-5-1536x864.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa06cba elementor-widget elementor-widget-text-editor\" data-id=\"2aa06cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tim Tangbuje from Universitas Airlangga (UNAIR) has successfully secured funding in the Student Creativity Program for the Application of Science and Technology (PKM-PI) organized by the Ministry of Education and Culture &#8211; Ministry of Research and Technology of the Republic of Indonesia. The team has developed innovations in digital marketing and smart packaging for a group of salt farmers in Bangkalan. The team includes Alsya Firdausi Nuzula, a fast-track master&#8217;s (S-2) chemistry student, along with undergraduate students Achmad Badrus Zaman Rifky Romadhon, Sablina Damayanti, Kamailiyah Ulfah, and Muhammad Nashrullah from UNAIR.<\/p>\n<p>Alsya, as the Public Relations representative of Team Tangbuje, explained that their product was developed to help solve issues faced by their partners, who are located near their hometowns. Their partners are the prosperous salt farming group in Pesanggrahan Village, Kwanyar District, Bangkalan Regency, Madura.<\/p>\n<p>&#8220;The issue faced by the prosperous salt farming group is the drastic drop in bulk salt prices, from 3000 rupiahs per kilogram to just 300 rupiahs per kilogram when it enters the processing industry,&#8221; she explained.<\/p>\n<p>One of the causes is government policies favoring imported industrial salt over locally processed salt. This affects the national salt processing industry, which is a primary market for bulk salt sales for their partners and other salt farmers. Consequently, the prosperous salt farming group is left with bulk salt to sell independently at home.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee2e9f elementor-widget elementor-widget-image\" data-id=\"7ee2e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"330\" height=\"383\" src=\"https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/pasted-image-0.png\" class=\"attachment-full size-full wp-image-3523\" alt=\"\" srcset=\"https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/pasted-image-0.png 330w, https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/pasted-image-0-258x300.png 258w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Smart Packaging  tim TANGBUJE yang digunakan\nuntuk membantu pemasaran petani garam di Bangkalan.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc2fd0e elementor-widget elementor-widget-text-editor\" data-id=\"5cc2fd0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Subsequently, this has led to new issues. Firstly, the bulk salt is left untreated in warehouses or on house premises without proper packaging, resulting in the salt products having a short shelf life and much of it being wasted.&#8221;<\/p>\n<p>&#8220;Secondly, sales levels have become unpredictable because buyers are mostly limited to neighboring areas, which are still relatively few in number. Consequently, expenses exceed income.&#8221;<\/p>\n<p>&#8220;Based on these issues, Alsya and the team developed a PKM product called TANGBUJE, focusing on digital marketing and smart packaging. In their marketing technology, the team utilizes digital platforms such as websites, marketplaces, and e-commerce channels like Facebook, Instagram, Shopee, Bukalapak, and Tokopedia.&#8221;<\/p>\n<p>&#8220;We also prepared a simple accounting module that partners can use to track their profits,&#8221; she added.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d9d8a elementor-widget elementor-widget-image\" data-id=\"b8d9d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/pasted20image200_002.png\" class=\"attachment-full size-full wp-image-3525\" alt=\"\" srcset=\"https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/pasted20image200_002.png 1366w, https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/pasted20image200_002-300x169.png 300w, https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/pasted20image200_002-1024x576.png 1024w, https:\/\/mkimia.fst.unair.ac.id\/wp-content\/uploads\/sites\/27\/2024\/06\/pasted20image200_002-768x432.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Website digital marketing tim TANGBUJE yang digunakan  untuk membantu pemasaran petani garam di Bangkalan.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5701ba1 elementor-widget elementor-widget-text-editor\" data-id=\"5701ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through digital marketing technology, it is hoped that the marketing area, previously limited to Madura-Surabaya, can expand nationwide. This technology will also facilitate direct purchasing connections with salt farmers without intermediaries.<\/p>\n<p>In terms of smart packaging, the team aims to support bulk salt products for the industrial market by enhancing packaging quality to meet Indonesian National Standards (SNI). They have improved the purity of bulk salt to a minimum of 98%, meeting the purity standards for industrial salt.<\/p>\n<p>&#8220;We are also enhancing the branding of Madura bulk salt through barcodes connected to the Tangbuje website,&#8221; she explained.<\/p>\n<p>In conclusion, the fast-track master&#8217;s student in chemistry mentioned that the team has already created a user-accessible guidebook for partners. They have also launched digital marketing efforts through a website accessible at <a href=\"http:\/\/www.tangbuje.com\">www.tangbuje.com<\/a>, a marketplace platform on Facebook and Instagram under the ID Tangbuje, and an e-commerce platform named Tangbuje Garam Madura.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-799a1b3d\" data-id=\"799a1b3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-304e132c elementor-widget elementor-widget-heading\" data-id=\"304e132c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Other news<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c941bbc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7c941bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tim Tangbuje from Universitas Airlangga (UNAIR) has successfully secured funding in the Student Creativity Program for the Application of Science and Technology (PKM-PI) organized by the Ministry of Education and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,32,35],"tags":[],"class_list":["post-4166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-student-achievement","category-student-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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